OUR TEAM

Leadership

Innovation Senior Management (ISM)

At ISM, we utilize the CliftonStrengths Assessment to understand the talents of our team members. These assessments allow us to perform better in our jobs, build stronger relationships and achieve personal growth.

Pilar Carvajal, CEO and Founder

pcarvajal@innovation-sm.com

CliftonStrengths: 1. Achiever, 2. Responsibility, 3. Woo, 4. Focus, 5. Discipline

Mrs. Carvajal has spent her career managing the strategic development and day-to-day operations in the senior living space. Most of Mrs. Carvajal’s experience over the past 20 years has involved turning around challenged or sub-performing facilities and making them highly profitable as well as the development of new facility operations. Mrs. Carvajal demonstrates excellence in operations, staffing, and billing (both public and private pay).

Mrs. Carvajal entered the senior living space with a mission of providing excellent care and has proven her thesis that better care and better resident outcomes also enhance profitability for property owners. Over her career, Mrs. Carvajal has served the middle and fixed-income senior. She has continued to care for this population in large part and is looking to innovative ways to continue to service them and baby boomers in the future. Profits with a conscience is Innovation Senior Management’s core tenet and that tenet continues to drive the growth of her company.

Prior to creating Innovation Senior Management, Mrs. Carvajal was the Chief Operating Officer of Mia Senior Living Solutions. For fifteen years she oversaw the nationwide strategic development and day-to-day operations for the assisted living and adult day care communities the company managed. Prior to her senior living career, Mrs. Carvajal worked as a management consultant for the leading management consulting firms of Accenture and IBM Global Business Services in New York City.

Mrs. Carvajal has a Master of Science degree from the London School of Economics and Bachelor of Arts from Smith College. She is a Goldman Sachs 10000 Small Business Program Alumni and Miami Chamber of Commerce Leadership Graduate. She sits on the Florida Assisted Living Association (FALA) Board, Miami Chamber of Commerce Healthcare Committee, The Beacon Council Small Business Committee and City of Miami Beach Affordable Housing Committee. Mrs. Carvajal was recently recognized as a top leader in the field of long-term care and senior care. She was named to the Hall of Honor in the nationwide 2019 McKnight’s Women of Distinction awards.

Edina Huskic, Director of Accounting

ehuskic@innovation-sm.com

CliftonStrengths: 1. Achiever, 2. Deliberative, 3. Analytical, 4. Competition, 5. Responsibility

Ms. Huskic has over a decade of experience in property management and accounting. Some of Ms. Huskic’s critical accounting functions include accounts receivable and payable, payroll, banking, account reconciliations, expense budgeting and revenue forecasting. She is a greatly skilled leader that has led numerous teams to growth and great efficiency.

Prior to joining Innovation Senior Management, Ms. Huskic was a key player in her previous company’s monumental growth. She was a leader in the company’s operations, software, hardware, policies, and procedure implementation that caused the company to run efficiently, while increasing revenue, decreasing expenses, while simultaneously providing quality service to clients and customers. All of which improved company growth and advancement, increased profits, and customer satisfaction.

Lisa Jones, LPN, Director of Clinical Services

ljones@innovation-sm.com

CliftonStrengths: 1. Strategic, 2. Achiever, 3. Relator, 4. Self-Assurance, 5. Responsibility

Ms. Jones is a seasoned healthcare professional bringing nearly 30 years’ experience advocating for our senior population. She has served our seniors within senior living communities, performed within her scope of practice as an LPN and served as a Geriatric Care Manager.

Ms. Jones is a CORE-Certified Assisted Living Administrator in the state of Florida. Ms. Jones has recent experience in the opening, operating and development of independently owned Assisted Living Facility’s specializing in Memory Care. Additionally, she successfully transitioned change of ownership within a large corporate entity.  While performing in her roles as Executive Director, she has enjoyed a deficiency- free track record.

Ms. Jones has a high level of involvement with public relations & community networking within the Hillsborough and Pinellas County areas.  Her natural passion for caregiving has inspired her successful career path.

Ms. Jones has a talent for developing strong inter-personal relationships that are built on trust, while implementing structure and upholding state regulations. She excels in identifying problems, simplifying procedures and finding innovative solutions.

Eduardo Carvajal, Director of Financial Planning & Analysis

ecarvajal@innovation-sm.com

CliftonStrengths: 1. Positivity, 2. Maximizer, 3. Ideation, 4. Intellection, 5. Strategic

Mr. Carvajal is an experienced corporate finance professional through his work with JPMorgan Chase, Beckman Coulter and Standard NY Securities. As the Director of Financial Management, Mr. Carvajal oversees the financial planning and analysis of the corporate entities as well as the centralized bookkeeping for the facilities.

As the Director of Investor Relations, Mr. Carvajal’s role is to use his extensive knowledge base and relationships to analyze and generate transactions for the team as well as for our investors. Mr. Carvajal works with internal and external investors to report financial results and analyze trends in the industry.

Mr. Carvajal holds an MBA degree and MSIE degree from the University of Miami and a Bachelor of Science also from the University of Miami.

Yvette Bittel, HR Operations Coordinator

ybittel@innovation-sm.com

CliftonStrengths: 1. Woo, 2. Communication, 3. Responsibility, 4. Developer, 5. Achiever

Mrs. Bittel has over ten years of experience as a human resources and operations professional.  She is a CORE-Certified Administrator in the State of Florida. Mrs. Bittel has proven expertise in designing and overseeing numerous performance management plans, developing policies and systems, and implementing strategies, while maintaining compliance.

Mrs. Bittel has acquired crucial skills in establishing and managing lasting partnerships with staff and vendors.  Mrs. Bittel also completes all the Long Term Care Medicaid billing for the communities managed by Innovation Senior Management.

Micah Willett, Regional Business Manager

mwillett@innovation-sm.com

CliftonStrengths: 1. Includer, 2. Positivity, 3. Restorative, 4. Harmony, 5. Connectedness

Micah Willett began her career in 2007 working in assisted living communities specializing in the elderly and developmentally disabled population. Her person-centered approach and skill set in office management have served to make her a leader both professionally and personally. Micah strives to empower organizations and teams to grow and differentiate themselves from others through encouragement and support. She specializes in human resources, accounts receivable, compliance, and overall office management.

Micah studies sociology at the University of Arkansas in Fayetteville and is currently training to be a licensed assisted living administrator.

ISM Communities

Serge Kasarda, Co-Managing Partner, ISM Communities, LLC

Prior to forming Seventieth Street Investment Partners as their Managing Partner, Mr. Kasarda was a Director at BlackRock where he was hired to start the west coast Joint Venture equity group. In 2005 he transferred to the real estate high yield debt group to develop equity hybrid loan structures and acquire B Notes, Mezzanine debt and Preferred equity. Investments have included all property types ranging from performing to non-performing. Prior to joining BlackRock, Mr. Kasarda was a senior vice president at Bank of America in San Francisco originating transitional real estate loans and working out non-performing loans of acquired banks. Mr. Kasarda is a 25-year veteran of the real estate industry with a vast knowledge of the debt and equity markets through his investment advisory and commercial banking experience.

Mr. Kasarda has a BA in Finance from Suffolk University and an MS in Real Estate Finance form New York University.

Community Directors

Jan Powers

Assisted Living Executive Director

Mackenzie Keller

Assisted Living Executive Director

Lisa Jones

Assisted Living Executive Director

Christine Kellogg

Assisted Living Executive Director

Janet Hannahs

Independent Living Director

OUR MISSION

Innovation Senior Management (ISM) is a premier operator of middle market senior living communities that conducts business with integrity and the highest standards while keeping innovation at the forefront of how we service our market. We are committed to our residents and families to provide high quality services. We are committed to our employees to be an employer of choice. We are committed to our business partners to run exemplary businesses.

OUR CULTURE

People make our company great. We hire individuals that share our values and have a passion for what they do. We work together within a team environment of mutual respect, honesty, integrity and professionalism. We are energetic and knowledgeable and take pride in our work and our company and exhibit compassion for those we serve. We approach our work proactively and positively and maintain an open environment where gratitude, communication and accountability are encouraged. All of these contributions to our company culture are strengthened by the importance we place on family and preserving the healthy balance between professional and personal life.

OUR VALUES

Own It – We are responsible for our own behaviors and actions.

Make Momma Proud – We are honest, ethical and service-minded.

Walk A Mile in Someone Else’s Shoes – We practice empathy and consideration for each person.

Thrive Together – We accomplish more together than we can separately.

You Had Me at Clearance – We use our resources wisely and well.

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